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The web page schaafcpa.com had the following in the web site, "Schaaf CPA Group is a CPA firm that serves businesses and individuals by providing tax, accounting, payroll, and consulting services." We saw that the webpage stated " If you are looking for the perfect blend of personal service and expertise, you have come to the right place." It also said " From our office in downtown Westfield, Indiana we are committed to serving the surrounding communities for many years to come. Please browse our web site and give us a call at 317 867-5427 to discuss how we might serve you. Schaaf CPA Group LLC 2015 Privacy Policy." The header had Carmel as the highest ranking optimized keyword. This keyword is followed by Westfield, Hamilton county, and Noblesville which isn't as urgent as Carmel. The other words schaafcpa.com used was Indiana. Tax preparation is included but could not be seen by web crawlers.